I'm DONIYA BENNY
Best Digital Marketing Strategist in Wayanad
About Me
I am Doniya Benny Best Digital Marketing Strategist in Wayanad
I specialize in areas such as SEO,SEM,SMM I focus on driving online visibility, optimizing search engine performance, and creating impactful social media campaigns. With a keen understanding of digital trends and data-driven strategies, I help businesses enhance their online presence, engage their target audience, and achieve measurable result.
My Services
Brands are promoted to engage with potential customers over the internet and other digital media through digital marketing, often known as online marketing. Marketing channels that fall under this category include text and multimedia messaging in addition to social media, web-based, and email adversting.
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What is SEM
Advertisers utilize search engine marketing, also referred to as SEM or paid search, as a paid digital advertising technique to raise the visibility of their website or product to audiences through SERPs. Let's talk about the history of SEM before getting into some advice and tactics. Search engines made it possible for marketers to use SERPs in their marketing campaigns after the internet was developed. The first pay-per-click (PPC) advertisements were made by OpenText Corporation, and this led to the creation of the first SEM.One But it wasn't until 2001 that the marketing tactic received a formal name.Two In a piece he penned for his search engine marketing newspaper at that time, technologist and journalist Danny Sullivan coined the phrase.3 Brand awareness is increased with SEM. In the end, the likelihood that audiences will see a brand's advertisements increases with its placement or ranking in search engines. Brands can gain recognition, consideration, and trust by ranking well in search engine results pages. Furthermore, using SEM to increase traffic to landing pages, product pages, and websites through SERPs can be a valuable strategy for marketers. Increased website visibility is the ultimate goal of search engine marketing (SEM), which employs a range of methods and approaches to draw in more visitors. Additionally, marketers can boost website visibility through contextual advertising, sponsored search, and organic search rankings.
What is SEO
Enhancing a website's exposure on search engine results pages (SERP) is the goal of search engine optimization, or SEO. Strategies include enhancing site speed, creating high-quality content, establishing links, and making the site mobile-friendly.The acronym for search engine optimization is SEO. In the context of your website, let's dissect that. Search: The process through which people look for a solution to a problem or a good or service that satisfies their demands. Search engine: A website where one can conduct said search (e.g., Google, Bing). Search engine optimization is the process of getting a search engine to link to your website.Search terms for anything connected to your business are being used by people in a variety of ways. These present chances to establish a rapport with the individuals, respond to their inquiries, resolve their issues, and establish oneself as a reliable source of information. Increased website traffic: A well-optimized website receives more traffic from search engines, which increases brand awareness and also... More customers: You'll receive more relevant traffic if you optimize your website to target keywords, which are the ones that your potential clients or visitors look for. Improved reputation: A higher Google ranking gives your company immediate credibility. People are more likely to trust you if Google does.
What is Meta ads
Paid messages that show up on Facebook, Instagram, Messenger, and WhatsApp are called meta advertising, formerly known as Facebook ads. They are a type of internet advertising that enables companies to reach a large pool of prospective clients while focusing on certain populations. The following information pertains to Meta ads: Advertisement auction Ad quality, bid amount, and relevancy are among the elements that determine which meta advertising compete for placement in the Ad Auction. audience focus Ads with meta data can target particular audiences according to their demographics, interests, actions, and more. Metrics for advertising performance Businesses may assess the effectiveness of their ads and improve their campaigns with the help of the comprehensive data provided by meta ads. Daily budgetary restriction Every ad account, campaign, page, app, and business account combined has a daily expenditure cap set by Meta. Standards for advertising Meta has advertising guidelines that advertisers must adhere with, including those Ad about ads is the most widely used definition of meta-advertising. In the 2000s, Super Bowl advertising helped popularize this type of advertising. Regular advertising is significantly less expensive than Super Bowl commercials and ads. The Super Bowl commercials became a widely anticipated event in American society.
What is Web Design
In order to guarantee a user-friendly experience and to showcase a company's information and brand, websites and pages are created through web design. When creating a website, mobile application, or updating material on a web page, appearance and design are essential components. Acquiring web design abilities will facilitate your application process for jobs where your innovative ideas could benefit a company's image, messaging, and revenue.Web design establishes the objectives of a webpage or website and encourages accessibility for all possible visitors. This procedure entails integrating applications and other interactive features, as well as arranging text and graphics across multiple pages. The experts who carry out this procedure are known as web designers, and among their responsibilities are the following: choosing legible typefaces Selecting visually appealing color schemes that facilitate legible fonts integrating a brand's identity into the layout, colors, and typefaces putting out a website structure map to guarantee easy navigation arranging text, graphics, programs, movies, and other components constructing layouts and styling pages with coding languages like HTML and CSS Creating mobile-friendly and desktop-friendly versions of pages and websites
What is Digital Marketing
Digital marketing
Promoting and selling products and services to customers via digital and electronic media is known as digital marketing. Online consumer communities, search engines, social media sites, mobile devices, webinars, and the internet are a few examples of these digital channels.
What is need digital marketing?
Through tailored and highly-converting marketing communications, digital marketing enables you to locate and target a highly-specific audience. When displaying advertisements to a certain audience, you might utilize social media targeting to take into account factors like age, gender, location, hobbies, networks, or habits.
Skills
META ADS
You may display advertising on stories, reels, feeds, and other locations on Facebook and Instagram using meta ads.
wordpress
Websites and other online material can be created and published using WordPress, a free and open-source content management system (CMS). When it comes to building websites without any technical knowledge, WordPress is a popular choice. Users are able to personalize their websites for their blogs, online stores, businesses, or portfolios thanks to its template system and plugin architecture.
SEO
Getting targeted traffic to a website through organic search engine rankings is known as search engine optimization (SEO). Higher ranks can result in more organic traffic to a website since organic search is one of the ways that users find information online.
Frequently Asked Questions
WHAT IS DIGITAL MARKETING
Campaigns that are run online and display on a computer, phone, tablet, or other device are commonly referred to as digital marketing. Online videos, display advertisements, search engine marketing, sponsored social media postings, and social media ads are just a few of the various formats it can take.
Many times, “conventional marketing” strategies like direct mail, billboards, and magazine ads are contrasted with digital marketing.” It’s funny how traditional marketing is usually associated with TV.
Why is digital marketing important?
When targeting new or current audiences, digital marketing promotes brand awareness and increases product sales. When it comes to digital marketing, one of its key advantages over traditional marketing is its ability to target particular audiences with greater precision than with traditional marketing.
Any brand or company, regardless of size or marketing budget, may benefit from digital marketing.
Differentiate between Dofollow and Nofollow.
Do-follow connections
A website’s ranking may be raised by these links by passing on PageRank signals.
Links that don’t follow
The ranking of a website is not directly impacted by these links because they do not pass on PageRank signals.
What is search engine optimisation?
Digital marketing is largely dependent on search engine optimization, which is also its foundation. To find out if you have in-depth understanding of digital marketing and its components, interviewers may pose this question. Describe search engine optimization and its process in your response.
A positive endorsement of a good or service from a happy client is called a customer testimonial.It may take the shape of a case study, video, social media post, or written review.
Our Happy Clients!
